Our goal is to create musical instruments that invite creativity and passion. For the beginner, the virtuoso, and everyone between. The way an instrument looks and feels dictates how we use it and play it. But the functionality is only as usefull as the interface. How do we make the interface intuitive? Instruments need to feel tangible. We need to touch them and feel them in our hands. How do we design a device that enables someone to create magic with it?
The best musical instruments are the ones that any child can understand and play but a talented musician can take and perform a masterpiece with. A piano doesn’t get in the way of the music. All the notes are laid out for you to see. It’s not hiding anything, there’s no trick to it. We want to use technology to move beyond the limitation of classical instruments, while still remaining grounded in the organic.